Stereotypes

Do you think that advertisers have a moral duty to avoid stereotyping people?

    In the modern society that we live in with the expectations in our communities, the advertisers do not have a moral duty to avoid stereotyping people. But with the way people are starting to behave it is considered that advertisers should actually gain a moral duty to avoid these common often negative or incorrect stereotypes. But as stated by John D.Rockefeller Jr moral obligation is considered to be the "social force that binds one to the courses of action demanded by that force out of the considerations of right and wrong". And in this case of the perspective is from making up incorrect assumptions of people, in my personal opinion it is the advertisers moral obligation to avoid the stereotype they use to get us to buy their product by using the 7 deadly sins “which bring the worst in us in advertising” as Sut Jhally stated. I think this should become an obligation because due to the way people are starting to take stereotypes seriously even if they consciously don't realise it. Which is causing so many miscommunications, making people scared of Muslims and Arabs, American's being fat and lazy, Russians only drinking Vodka every meal of the day (Even though they do drink more Vodka than other countries), and French people who eat baguettes while they mime. Which all of these stereotypes define most counties in peoples mind when they are asked to think about the most known things, but also causing major problems when people have to make connections or make friends them being judgmental just because of their age, culture, religion, country, colour and race. Which is why people need to stop considering people being a certain way just because of subconsciously planted incorrect stereotypes and start appreciating people the way they are and how different they are.