Blog Post Ad ACTS

Military Advertisement 

What does the ad reveal about the cultural/ social/ or historical context of its production.

The ad where it is promoting military service for any young man who wants to build his own business. But if this ad is considered from a cultural aspect, it was made in America where they tried to make going to army seem more of a choice or an option that helps you in the future with many benefits, rather than a mandatory service. In a social aspect it is becoming less important to go to military but more important to have education or a business to support yourself and your family in the future. But another aspect is that socially it is thought that the only thing that is present as a service is undergoing intense training for the field like in the ad, but that is inaccurate, there a many more jobs in the military, some of the unknown ones being setting up and organizing workouts and events, cleaning or distributing uniforms, or resource manager or coordinator. Historically going to military earned people respect but was also mandatory and every young man had to attend, but could delay due to his education.

According to the ad, what values or characteristics are the most important?

As present in the ad it portrays that the values for military is courage, need for adventure and physical capability. Another characteristics this ad is trying to attract is young men who want to start their own business which the ad is pitching the fact that not all businesses have to do with business. Implying that going to military will fulfill their need for future business ventures.

Who is empowered in this commercial?

Mainly men are empowered in this ad due to the lack of females present. Another reason it is clear that men are empowered is due to historical content women being not allowed to go to war instead were forced to work for making uniforms, guns, etc. But as of recently as women being allowed to go to the military out of choice they have become equals to men in training but men have more advantages and benefits compared to women also being allowed to become a higher status is easier or more likely as a male than a female.

Who is ignored or marginalized? For what reason?

Other than women it is any other position that is present in the army as mentioned before mainly die to the audience this ad is trying to attract by showing the known and easy aspects of going to the army if you're fit.